Now though, it is becoming part of the life blood of many social media sites thanks to the collapse of the conventional trend cycle and technology increasingly blurring the edges of reality. Most ideas are borrowed from the past in some way.
This is true across the board but is particularly apparent in fashion, with traditional wisdom being that trends cycle through every 20 years or so. But the way that we take that inspiration has shifted over the years. For most of fashion history it was not the historical inspiration but the silhouette that defined an era — a photo from the s will always look '20s, whether or not the particular image had explicit reference to ancient Egypt a common style at the time , because of the dominant silhouette.
Inspiration from the past was an addition to the dominant style, it was not the style itself. Now, thanks to the acceleration of fast fashion industries, the call back to earlier trends gets increasingly recent but the silhouette stays the same. Beyond that it is far harder to differentiate the style in an image from the '90s and one from the s taken on a disposable camera.
This is all exacerbated by technology: social media and digital media thrive on nostalgia as it is such an easy content source. As Ryan tells me over email: "I think nostalgia is really easy for machines to recommend content around.
Think about Facebook's On This Day. You open the app and it slams you with a photo from 10 years ago. It's not even trying to do something specifically nostalgic, it's just showing you old content. But you get a lump in your throat or a bittersweet feeling. It's a really easy and powerful thing for the algorithm to do. While you could draw a line from '80s Laura Ashley dresses back to late Edwardian fashion without getting too lost, the blending of true vintage and vintage-inspired and modern pieces makes everything unstuck from time.
And when you take all those elements and make them into something new, you can embrace your nostalgia without feeling that you have to justify your liking in the same way. Maybe it coincided with the time I finally got sick of wearing chestnut Ugg boots and yoga pants to school. My Tumblr archives for the later months of suddenly saw an influx in angsty quotes from TV shows like Freaks and Geeks and Skins.
In just nine photos paired with an Arctic Monkeys song, I was fully transported back. This theme was about more than just the aesthetic. Through it, I discovered music, television and movies. It served as a form of virtual dress-up. The soft grunge theme, at least for me, was pretty performative.
At that point, I had zero experience with drugs or alcohol. Search for:. Photo Podcasts Video. For more feminine, edgy fashion, however, there was also the Kinderwhore aesthetic, popularized by Courtney Love, who was Kurt Cobain's wife. While the fashion has certainly come back into style, the music doesn't seem to have the same comeback, which was a blend of heavy metal sound and punk rock ethos. The Grunge revival has led to the old staples of the original grunge scene to see a return to popularity, but as of this writing, it has not led to any new grunge bands rising up the ranks, but not for lack of trying.
Artists in the genre include:. Soft Grunge , also known as "pastel grunge", stems from the original grunge movement in the early s.
With noticeable gothic and Kawaii influences, the "cute" and deliberate soft grunge styles started to gain popularity in , on social media. It is a modern take on the original grunge aesthetic, but adds in more colors and a feminine touch more modest than Kinderwhore. Aesthetics Wiki Explore. Home Wiki Staff How can I help? How to find your Aesthetic FAQ. Site Rules. Recent blog posts. Explore Wikis Community Central.
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