So why did our video hit a million views? Well so far I have no idea. We make even less as we need to split the revenue with the artist who made the background music Goldroom. Much more importantly for us was the referred traffic and search engine optimisation benefits we got off the back of the video.
Here is the traffic for the blog about the Expert in a Year challenge. Even better, we expect that the site traffic will never drop to the level it was before the video went viral. Well with all these videos we now have odd very good quality links.
Plus all the social media links. This Arbing site has benefited as well, the post quickly became my most read article, surpassing the next one by a factor of three. What will the long term benefit be?
How many views will the video eventually build up? Once we have collated all the stats and can compare our income before and after the video I will write another post with all the details. In the meantime we have launched www. We want it to become the go to place to see people achieve amazing results in a short space of time. My name is Sam Priestley and I would like to welcome you to my blog.
Meta falls into four categories:. Titles should be kept at 50 characters or less. This is to avoid truncating your title being cut off when it is shown on mobile and in searches.
Tags are the keywords that help the search engines find your content. They also help group your content with similar content so it can be found easier by people who share similar interests. YouTube provides you with 5, characters.
Though digital marketers recommend using as much of this space as you can, the first line is by far the most important. The first line is what shows up in the search results so treat it as your elevator pitch to your video. Thumbnails are the teaser image that promotes your video. Humans are visual creatures and we interact with things that catch our eye. To create The best thumbnail images, have a very specific strategy in mind that follow these best practices:.
The image should contain a demonstration of the payoff the reward to tease what to expect and entice people to click like click-bait but delivers on the promise.
The key to creating quality original content that will bring people back for more is to focus on quality over quantity.
Really take time to strategize the content you create to make sure it stands out. We have all heard the saying that wise people listen more and speak less so that when they do speak their words carry more weight. This can be true for video content as well. A good video will be evergreen. It can be shared again across social media every three to six months and will not hit the law of diminishing returns until about the 3 rd share. If you create new content and upload it once to twice a month, you have more time to really focus on creating pure and sharable content that will continue to provide returns for months if not years to come.
Consider creating exclusive content for each platform you are on. Sometimes this means using the larger piece of video content for YouTube and taking short pieces of it to share across other social networks. This will push traffic to the video and help boost the value of it in the eyes of the algorithm. You can also use the content of the video to create an article or blog like this one for even more keyword value.
Creating a video content strategy as part of your overall digital strategy can be a real challenge but the payoff is worth it. If you are not sure where to start or need help, the experts at Global Reach can help you figure out where video content can help you most! Contact us today to learn more! Skip to main content. What if you could have your videos go viral every time you upload? Understanding How the Algorithm Works In order to give the YouTube algorithm what it wants you must first understand exactly how it works.
Phase 1: The Upload. Phase 2: The Viral Moment. New people will like feeling welcomed to your channel. So make sure you do your best to address every commenter. Naysayers are normal when a video goes viral.
Ignore haters. Do not engage with them. Set the stage early. Have you ever had a video go viral? What happened? What did you do to keep the momentum going? Sign in. Clare Brown Follow. Try to find out why your video went viral In the days following your video going viral, you should try very hard to understand why that certain video went viral.
In digital marketing, nothing is possible without using keywords. Even the promotion of a mere image requires keywords, and here you have to viral a YouTube video. So, keywords are definitely one of the most important things. As mentioned earlier, only the videos that have potential, go viral. In other words, if your video has great content, then only it would gain more engagement and go viral on YouTube.
Firstly, make sure your content is relevant to your brand niche, if it is not, your target audience will unfollow you. YouTube is one of the most important platforms in digital marketing and if you rule on it, no one can stop you from growing. Now you know the strategy to get your YouTube video viral. So, what are you waiting for?
Search for:. Create a unique video While creating a video that could go viral, you need to think outside the box. Play on emotions Almost all the viral YouTube videos always pose an emotional connection with the viewers whether it is sad, happy, motivational, etc.
Reach out to similar brands Another way to make your YouTube video viral is to reach out to similar brands that are already having a large following and tell them about your video. Find your target audience Finding your target audience is necessary whether you are just creating YouTube videos for fun or doing digital marketing. Utilize all your social platforms Once you have posted your video on YouTube, it is your job to promote it on your other social media channels too.
Find the right keywords The role of keywords in digital marketing is unbeatable and similarly, on YouTube, you require them too. Produce quality content As mentioned earlier, only the videos that have potential, go viral.
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